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JIRA does not know customers, but only projects. ictime introduces the customer basically for invoicing purposes, i.e. to manage data that is required if might be requiredif you want to create an invoice document. In the future, it is also planned to offer some Reporting based on customers.

If you are looking for a more complete CRM solution for JIRA, check add-ons like this one: https://marketplace.atlassian.com/plugins/ru.teamlead.jira.plugins.teamlead-crm-plugin-for-jira/server/overview.

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NameDescriptionRemarks
NameCustomer nameMandatory.
KeyA matchcode, similar to JIRA's project key.Mandatory.
Customer No.Customer number. 
External KeyAny kind of external key that you might require. 
E-MailCustomer e-mail address 
PhoneCustomer phone. 
ContactCustomer contact person 
CountryCountry 
StateState 
City City 
Postcode Postcode 
Street 1 Street 1 
Street 2 Street 2